In today’s complex and interconnected supply chain ecosystems, organizations are increasingly investing in control towers to enhance visibility and coordination across functions, from procurement and inbound planning to demand forecasting and distribution. These digital command centres promise real-time insights, proactive decision-making, and cross-functional alignment. However, despite the initial enthusiasm and significant investment, many control tower initiatives lose momentum after the initial setup phase. The culprit? Not technology but the human element. The Allure of the New Toy The launch of a control tower
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